Microsoft planning go big with rumoured push to produce 3 to 5 million Surface devices

WP Central Microsoft planning go big with rumoured push to produce 3 to 5 millio

Rum: 8

Suppliers in Asia accept apparently spilled the beans on Microsoft's production line plans for its coming Surface devices.

If the data is to be believed, MS take put in component orders to ensure they are able to produce 3 to 5 one thousand thousand of the devices for the fourth quarter. With such an order Microsoft looks set to go into mass production rather than just produce a limited run every bit some speculated on.

According to the WSJ, an club of this magnitude is like to that which was placed for Google'south Nexus seven devices. They report that full scale production of the Surface started in total before this calendar month. Unlike say the Nexus 7 or the iPad, Surface will come up in ARM versions as well equally Pro versions with Intel chips which ways those component orders take to fill a variety of models. Still, its practiced to hear that MS isn't going to produce the tablets on a limited run.

Nosotros have at present seen the start of the teaser videos for Surface start to announced, along with those infamous urban art style graffiti paintings. With Microsoft set to spend a record amount of money on advertising Windows 8 and its Surface products there is no doubtfulness they have every intention of fulfilling their hope to brand a mark equally a devices and services visitor. If they want to exist a devices company, well, they have to brand enough of them to go around.

Windows viii represents a radical departure for the company, both in terms of how it defines its operating system and how it marries software, hardware and services. It'due south a assuming and risky motility just the closer we move towards launch time the clearer the picture is coming together. A hero Windows 8 device to show off the Os, shops to sell them in, popup stores to help satisfy demand and a drive for one cohesive eco-system.

It will exist a very interesting holiday flavor, Microsoft are entering a circuitous market filled with Kindle, Nexus and iPads (and the upcoming mini). We recollect they have a skilful chance of turning the tablet market on its head and hearing of such mass production eases our fears of limited availability.

Source: Wall Street Journal